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Whether you’re getting into the stock market for the first time, or have been a seasoned investor for years, the market can be a tough place to entrust your money. Many people have made and lost fortunes on the market, often far greater than the level of investment that you’ve placed into stocks. Nevertheless, the average investor can feel a bit overwhelmed by the realities of the market and the movement within on a daily basis.

Thankfully, the market is not so overwhelming that the average investor cannot make headway. In fact, there are some general stock trading principles that can guide the typical investor, allowing them to make money within the investment markets and protect the principal that they’ve invested should the market take a turn for the worst.

The biggest stock trading principle that an investor can heed is to avoid what many professionals call churning. Often, a trader who has access to an online account will feel the temptation to actively trade their shares on the smallest up and down, trying to profit from every move while avoiding taking any losses. This type of trading is ill advised as the average person cannot time the market well enough to make a strategy like this pay off in the long run.

The effect churning has on your portfolio is to eat away at your profits, due to the brokerages charging commissions to trade your stocks for you. Therefore, a person who churns their portfolio will be left with a loss as they see their small profits disappear once the commissions have been charged on every trade.

An important stock trading principle that every investor should heed is to always remember to do one’s homework prior to purchasing stock with a company, even if the purchase is with a company that the investor deals with regularly. The stock trading tools available on the internet should be taken advantage of, as with only a few clicks they allow the typical investor to keep their eye on a company’s financial conditions, outlook and movement.

Charts and financial summaries are additional tools that allow both the season and less experienced investor to do a deeper fundamental analysis to compare companies and industries, and give them a better view of whether a firm can make it in the long run. In many cases, a surface analysis of a company versus its competition is enough to provide an abundance of information that will allow an investor to make a well informed decision.

A third of these important stock trading principles is to actively follow, but not obsess, over the performance of your portfolio. Many investors have the \”leave it alone\” attitude that they can simply buy stock, let it sit over time, and make money. Often, this can be the case given the average long term return of the stock market, but earning money in the market is never assured.

Always remember; Buy low, sell high. Keeping up to date on any information or news involving companies you hold stock in, and paying attention to major developments or changes in the industry as well as the economy that might affect the company and your investment in either the long or short term, will help you hold true to that important principle. Staying current on important information and news about the companies you have invested in will keep you better prepared to execute a decision on a trade.