Search Engine Optimization For Realty

Realtors are always at the cutting edge of new marketing techniques. They have to be our they get left in the dust by their competition. So why are you not makeing tons of money online for your realty endeavors? Thats Simple. Your not marketing properly. Following are some simple tips to get your site seen

To start, you have to begin your quest for an optimized site with keyword research. You have to know people are searching for before you can attempt to target them. Often times it is not as obvious as you would think. You want to do this before and not after you build you site. Even if you have it isnt to late. Correct the major SEO boo boo’s like have a title tag that says homepage. Make it target a keyword on your list.

Do not try to rank for Florida realty! Or for New York City Realty. You won’t even come close. At least not at first. highly competitive keywords take time for anyone to get. Especially someone who is not a specialist. Many Real estate companies spend hundreds of thousands of dollars to keep they rankings of those spots. Not alway but often.

Instead try to focus your realty SEO efforts on what the industry calls long tail keywords. The research that you did earlier will help you with this step. A long tail keyword is at least 3 words long with low levels of competition. These are keywords that you CAN compete for and be seen, but still have some traffic.

A good way to come up with keywords for you to focus on are use a location, and a feature. Something like Las vegas 2 bedroom, or vegas downtown loft are perfect. You get the benefit of a searcher who is highly targeted. Here are a few ideas

1.county, zipcodes, and cities

2. great schools

3.4bd, 3 bedroom

4. victorian, loft, contemprorary, condo

5. marble countertops, wood floors, tile floors.

What ever you the key is to start with a solid core of keyword research. This is you best step towards realty SEO benefits.

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John Salazar on April 11th 2009 in Real Estate

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