by Susan Thixton
I can’t even count the time I’ve been asked ‘What is the perfect pet food?’ Every pet owner wants to know which brand is safe and healthy. All pets and their needs are different, however I can give you some great advice on what to look for to find your pet’s Perfect Food.
The front of a dog food or cat food bag can sometimes be very misleading. If you are searching for that perfect pet food, you will probably need to ignore the front of the bag and the advertising. To explain this further, I have two pretend pet foods listed below. Image that you are considering these foods for your own pet.
Kirby’s Kibble Super Supper
Premium Pet Food for Premium Pets!
Made with USDA meat proteins Freshness Guaranteed! Complete Nutrition
Now what do you think of this pet food?
Kirby’s Kibble Plain Pet Food
Wholesome ingredients including Chicken Feet, Peanut Hulls, and other by-Products
Stays fresh for 3 years with our blend of Chemical Preservatives!
Ingredients from US Suppliers (imported from around the World)
100% Complete Nutrition
Kirby’s Kibble is plain pet food for plain ‘ol pets!!
Yes, it’s obvious which pet food you would consider for your dog or cat. I did that for a reason. The truth about these two pet foods is that they BOTH contain the EXACT same ingredients.
Kirby’s Plain Pet Food is the truthful label - but you are never going to see this type of pet food label. No pet food manufacturer is going to tell you right on the label they use chicken feet (and they actually do!) or buy cheap ingredients from China (yep, they still do that too).
Kirby’s Super Supper is what you are going to see at the pet store. But remember - they contain the EXACT same ingredients.
The following is a list of things to look for and possibly ignore on a pet food label…
1. Pictures of cute pets or healthy looking ingredients. The pictures are provided on my pretend labels - but they are almost always on a pet food bag or can. Don’t believe what you see.
2. Super Supper. Everyone wants to feed their pet a ’super supper’. And when you see the word ’supper’ you think in terms of human food. Since it’s says ’super’ and ’supper’ it must be just like what Mom used to make. The truth is…the only way to know if the food is actually super - is to look at the list of ingredients on the back of the bag. A dog food or cat food name is just that - a name. It might not have anything to do with quality or good nutrition.
3. Premium Pet Food for Premium Pets. Again - every pet owner wants to provide their pet with premium food. Kirby’s Plain Pet Food isn’t going to be a top seller. AND - everyone also believes their pet is something special - a premium pet. Kirby’s Kibble attaches itself to that emotion! It’s an emotional trigger. Pay no attention to marketing sub-titles of the pet food. Some might be true advertising, some might not - the only way to know for sure is looking at the ingredients.
4. strong>Made with REAL USDA Protein. This is a true but very misleading statement common to pet food and pet treats. Chicken feet - while being close to useless nutritionally - do actually come from USDA facility.
5. strong>Guaranteed Fresh. Dog food and cat food labels only provide pet owners with a ‘Best by’ date. Guaranteed Fresh could be a pet food that is two years old that contains potentially dangerous chemicals to extend the shelf life.
6. 100% Complete Nutrition. Most pet foods provide this phrase - more explained below.
Next…The Guaranteed Analysis of both pretend Kirby’s Pet Foods is… Crude Protein: 23% Crude Fat: 14% Crude Fiber: 4% Moisture: 10%
And - here is a brief ingredient listing for both foods… Corn, Chicken by-Product Meal, Animal Fat (preserved with BHA/BHT), Corn Gluten Meal, Peanut Hulls (source of fiber), Minerals and Vitamins.
Back to the ‘REAL USDA Proteins’ statement - unfortunately this is a common marketing technique used with many pet foods. It is truthful - just misleading. Luckily for Kirby’s Pet Food, the Super Supper brand does NOT have to list Chicken Feet on the label. Rules of the pet food industry allow pet food manufacturers to call chicken feet - by-products. It probably sells more pet food.
Kirby’s Kibble purchases corn gluten meal (and it’s vitamins and minerals) from a U.S. importer. Since we buy gluten and other ingredients all from the same importer - we get a better price for our purchases. Kirby’s Pet Food assumes our importer uses safe suppliers - we test ingredients when we can. Testing of ingredients is only recommended by AAFCO - not mandatory. Do you trust Kirby’s Pet Food - either brand - to test their imported ingredients?
Now - and I’m being perfectly serious with the following - I could receive AAFCO approval for a pet food using chicken feet and peanut hulls as long as I added the rest of the minimum nutritional requirements. As is - using chicken feet and corn gluten to boost my protein percentage - I could get AAFCO approval of this food. But - here is what’s even more interesting - I would be allowed to use the label of Kirby’s Super Supper - but I would NOT be able to use the label of Kirby’s Plain Pet Food. Yes, you read that correctly - I would NOT be able to tell the truth about my pet food - that I use chicken feet! Interesting huh?
As long as I use approved ingredients - chicken feet and corn gluten from China ARE APPROVED AAFCO ingredients and as long as the food analyzes as at least 18% protein for adult dogs and 26% for adult cats - (and with minimum of fat, moisture, fiber, vitamins and minerals) AAFCO would provide me with the ‘100% complete nutrition’ status!!! I could say ‘Premium Super Supper’ on the label - and ‘Made with REAL USDA Protein’ - even using chicken feet and no other meat in the food. But I could not say chicken feet on the label. I’m not kidding.
To wrap this up, even though it’s a tough pill to swallow, you need to realize that the pet food industry is set up with very long, broad list of approved ingredients and labeling regulations - but…they all fit nicely into a few methods to present them to petsumers. Quality minded pet food producers as well as profit minded pet food producers all have to follow the same rules. You don’t need to read the AAFCO publication or go back to school and study nutrition to pick out a quality pet food. Just learn a few ingredients - and be aware of marketing techniques that are commonly used to sell pet food. It’s not difficult - it’s basically just changing how you think about pet food. We want to trust what the label says, but unfortunately they are not all telling you the truth. Some that want to tell you the truth legally can’t. Take off the rose colored glasses when you are deciding on your perfect pet food.
About the Author:
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